Market planning, 4 distribution, 5 industrial marketing, 6 retailing and wholesaling, 7 target. The existing marketing and salesmanship included in commerce group now is renamed as marketing and retail management. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing. To describe and analyse the way retailing works, specifically the key activities and. Syllabus mba marketing two years full time programme.
Given below is the list of topics which covers the course syllabus. Align your choice of marketing channel with the customer journey to achieve the best results. Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and. Syllabus mba marketing two years full time programme mbamktg. It is 3 years under graduation course that provides. Retail marketing is the process by which retailers promote awareness. Admission to the course is given through entrance exam conducted at nationalstate level. The objective of this course is to develop a basic. Retail managers also have to understand client profiles and empathise with their needs in order to adjust product supply and to anticipate demand, in order to increase profits. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Curriculum proposal cover sheet universitywide undergraduate.
He now focuses on supporting marketing professionals at all levels as a career coach and mentor through his company the marketing. We pride ourselves on employing only the very best writers in the industry, so you can be confident that the writer we assign to your dissertation will have the necessary experience and. To develop knowledge of contemporary retail management issues at the strategic level. These concise notes on retail management will help you study and revise quickly during your bba semester exams and score more marks. Hello bba students, i am sharing very easy to study pdf notes for the bba subject retail management. Bharathidasan university syllabus 2019 pdf ugpgdiploma.
Mar 4232 retail management syllabus spring 2014 term instructor. Retail comes from the french word retailler, which refers to cutting off, clip and divide in terms of tailoring 65. Any university student can download given mba rural marketing. Mba course syllabus retail marketing subject sikkim manipal.
Mba rural marketing notes pdf download mba 4th sem study. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. Virtually every major consumer brand is sold through a variety of retail channels. She has taught retailing at every level in further and higher. Syllabus of diploma in retail management diploma in retail. Mickey goodman, adjunct professor course description. India is one of the fastest growing retail markets in the. Understand the key elements in planning, managing, and executing the retail marketing. Mba course syllabus check out mba retail marketing correspondence subject at sikkim manipal university distance education smude, includes online course materials. Bba retail management pdf notes, ebook free download.
Discuss the issues and challenges of human resource management within the retail environment. Retail management syllabus atlantic international university. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail. Retail management fall 20 3 credit hours professor instructor contact informationbio mary anne doty, marketing instructor ba 211 office phone. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Retail management notes, ebook for bba marketing free. Develop retailing mix strategies over the life cycle of a retail store. Related to the above, marketing is also a strategy and entails an understanding of the environment the organisation is operating in.
Mba course syllabus retail marketing subject sikkim. Definition and scope, evolution of retailing, types of retail, trends in retailing industry, benefits of retailing, retailing environment. Retail management decisions, recent trends in retailing. Mba in sales and marketing course, eligibility, syllabus. This course examines our presentday marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in todays business world.
Natur e, scope and applications unit 2 consumer behaviour and lifestyle marketing. Retail management is an activity of selling products or services to their endusers. Retail channel marketing course syllabus, spring 2006. The ability to choose and combine images and text and. Natur e, scope and applications unit 2 consumer behaviour and lifestyle marketing unit 3 organisational buying behaviour individual influences on buying behaviour unit 1 perceptions. Syllabus of master of business administration mba retail management is designed as per the latest needs of industry and revised accordingly to keep it updated. Retail management fall 20 3 credit hours professor instructor contact informationbio mary anne doty, marketing. The course aims to train students to identify problems in retail management and come up with solutions apply their managerial skills. Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry. Mba retail management syllabus, course structure and. Syllabus fashion retail marketing and communication.
The course aims to train students to identify problems in retail. The first step towards getting a high score in exam is bharathidasan university syllabus. Mba course syllabus check out mba retail marketing correspondence subject at sikkim manipal university distance education smude, includes online. A major feature of this text is that it provides many skills for small retail. Introduction to the marketing mix functions and process. Marketing and retail management vivekanand education society. Fashion retail trade includes various sales channels, which can be independent retailers, chains, independent chains, department stores, as well as internet commerce. In the course, the student is allowed to develop hisher own competence in fashion marketing as well as hisher visual creative ability and put it in a fashion retail. Retail is the sale of goods and services from businesses to an end user called a customer. Its literal meaning for retail was to cut off, shred, paring. Emphasis will be placed on retailers involved in integrating operations of two or more channels including store. Its awards season here at econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and its still not too late for your team to enter.
An examination of the organizing principles and strategies applied by retailers that market goods andor services using a omnichannel retail business model. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Retail management or bachelor of business administration in retail management is an undergraduate retail management professional degree which is awarded after successful completion of a three years program or course of study in the field of retailing that includes principles of retailing, retail operations, etc. I am sharing an excellent pdf document containing notesebook for the subject retail management. A strategic approach 8th edition by barry berman and joel r. Omnichannel retailing spring 2014 course description. It also introduces you to visual merchandising, retail marketing. People often confuse marketing with advertising and sales. Allowing you to gain experience in analyzing the marketing environment and marketing related decisions for a firm entering nondomestic markets.
Discuss the issues and challenges of human resource management within the retail. Retail management online course syllabus course information mkt mgt 44501w. Retail channel marketing course syllabus, spring 2006 instructor. Syllabus of diploma in retail management 1 diploma in retail management paper 4 consumer behaviour consumer beha viour. These retail management notes for bba marketing final year will give you a concise overview of the subject and help you read the entire syllabus.
Mar 4232 retail management syllabus spring 2014 term. Online retail training courses rts offers a wide variety of online retail courses that are designed to communicate the key principles and activities you and your team members need to succeed. Six incredibly effective retail case studies from the. Bharathidasan university conducts bca, bsc, ma and other ug, pg and diploma exam twice in a year.
Digital marketing fundamentals the university of vermont. Marketing management mgmt e6000, section 1 spring 2015 if you want to download a pdf of this syllabus revised 2162015, click printable syllabus version instructor. Includes identification of consumer and organizational needs and. Students develop an indepth understanding of retail and services management as well as nonstore retailing. Critically understand and apply retail marketing and financial strategy concepts, principles, theories, procedures, operations and techniques. Retail management is one of the optional course in bba marketing final year. Visual communication and marketing are crucial to how a brand is perceived and positioned. Mba in sales and marketing is a 2year post graduate course, eligibility to which is a bachelors degree in any discipline. Retail management is closely related to others disciplines ranging from business and international business, marketing. Course syllabus mrkg 11 principles of marketing catalog description.